Monday, 3 May 2021

Published Monday, May 03, 2021 with 2 comments

Everything You Need To Know About Youth Sports Sponsorships

Sponsorships are the life-blood of a sports team, especially youth sports team. Not all parents can afford the expensive sports gear and accessories for the game, and then very less can afford the travel that is needed for leagues and championships. It’s not just about money for same jerseys but also about the same equipment, same gear for all the players, travel, tournaments, food and so much more. There’s an ocean of opportunity out there, the team would just need the resources that can enable them to go and explore. Sponsorships promise us uninterrupted flow of resources.


To attract sponsorships, you need to have a solid plan. You need to know who to target, how to approach them and finally, how to devise a value a value preposition that prospective sponsors can’t refuse.


Whom To Target

·         Businesses that have already sponsored youth sports teams

·         New businesses in the neighborhood

·         Online businesses targeting the local population, or interested in young demographic

·         Wealthy team parents who have their kid playing in the team

·         Companies selling sports accessories or gear


How To Approach Them

Seek an initial appointment. This can be done by making phone call to the company. Surf the internet to get an email address of the decision making authority in the company. The purpose of the phone call/email is to get an appointment for face-to-face meeting. If you are approaching the company through someone you know, seek their help to get an appointment with the decision making authority in the company. Get as many appointments as you can. Not every appointment will bag you a scholarship, so buffer would help.


Make An Offer 

Once you have your appointments in place, you need to make them an offer. Before you make an offer, calculate how much money do you need. Once your money requirement is sorted, create a value preposition for the sponsors. If a business is giving you sponsorship, they need value in return, and visibility is their value. Offer them different levels of visibility for different amounts of sponsorship. Include social media inclusivity, wherein their brand will be included in social media posts, and social media shout-outs, where in you will dedicate some posts for recommending their brand. Also, emphasize how the money spent in sponsorship will give them more targeted and better visibility vis-a-vie the same amount spend in direct advertising. You should emphasize community-connect and the emotional-connect with the brand that the sponsorship will provide. Make a booklet of the presentation and leave it at their office along with contact information.


Be prepared with some added benefits you can offer, because in the next meeting (if there is one), there will most likely be negotiations. Also, make room for brand-exposure in case you bag more than one sponsor.


This information should be good to get you started on your sponsorship hunt. Wishing you and your team all the very best.


Stay fit. Stay safe. Keep InstaTeaming!


If you haven’t already, download InstaTeam now and experience team management like never before.






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