Monday, 19 October 2020

Published Monday, October 19, 2020 with 0 comment

Managing Communication Channels for Youth Sports

Texting, email, phone call, instant messaging, tweeting, website updates, social media feed… there are so many communication channels these days that keeping up becomes a task, especially for youth sports clubs that need to engage with youth and their parents both. And then there is the Goldilocks dilemma: too much or too little of information can be tricky, it has to be just right.

Here are some tips to help keep the information just right but making optimum and judicious use of each communication channel.

Social Media

Socialmedia is one of the best ways to share and promote the club. Share news, achievements and values on social media. Your usual posts on social media should include:

·         Club and player achievements

·         Charity and social causes support event updates

·         Upcoming events

Refrain from commenting on other clubs, posting or commenting on political affairs, sharing negative comments or posts, and most of all, getting personal on the platform. Once you get this right, you will conquer social media and reap the benefits of SM presence.


Your website is the face of your brand, the sacrosanct channel that represents the official version of the club. Keep it updated. Remove any obsolete information/communication, non-existent contact information, misleading facts (like, “we are the no.1/best club, etc.”, all such information should be either published or verified by a third party) etc. The information on the website should be crisp and updated. Refrain from self-praise or  accreditation that is not verifiable.

The Newsletter

The email information of your clients is precious data. It allows you to communicate with your clients by sending them emailers/newsletters etc. Use this privilege wisely. Do not bombard your clients with excessive emails or unnecessary communication. Send newsletters with information that is aimed at providing some kind of value to the clients, for instance, update on the latest happenings in the club, calendar of events, tournament or event reminders etc. Although this information will be updated on the website and on the social media platforms, a newsletter can have an added impact for the brand. Treat it as another window to engage with your clients, but remember this engagement should purely be aimed at providing value to your clients.

Internal Communication

Internal communication and coordination is the backbone of a sports club. Internal communication would include the communication and coordination amongst staff, management and coaches; and communication and coordination of the club with players and their parents. Using different modes of communication for each group can be both taxing and confusing. InstaTeam eases, simplifies and expedites internal communication of the club, be it amongst the club personnel or with the clients (parents and players). With features like notifications, automated reminders, scheduling, attendance marking, automated payments management, carpooling etc., InstaTeam takes care of all the communication, coordination, administration and management needs of the sports clubs.





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