Thursday, 20 August 2020

Published Thursday, August 20, 2020 with 0 comment

Marketing 101 for Youth Sports Clubs


Time for registrations? If you are not sure how to go about it or are looking for new avenues to spread the word and get the most out of your registrations, here’s a little help. If you already have your marketing plan in place, this will still work and add that little extra that you might otherwise miss out.
To begin with, create three different lists of people you are going to contact to let the word out: list 1 – target audience, list 2 – current  players and list 3 – dropouts. Your communication strategy will be different for each of these lists.
The first list will be your target audience. There is hardly any personal information you know about these people. Although, you do have a fair idea of the kind of people you are targeting, so you would know where to find them. For instance, you are looking for 8-10 year old kids for football training. A good place to find them is school. Also, kids in the neighbourhood would be a good idea. Try old school flyers in the neighbourhood. You could also have a promotional training camp at the local school to get parents’ attention.
Another great place to contact your target audience would be social media. Add information about new registrations to your Facebook page, Instagram feed, Twitter handle and other social media accounts. You can also create an e flyer to share on WhatsApp groups.
The second list is the easiest. You have their contact details and easy access to communication. Since these players can be spread across teams, create a new team on InstaTeam and add all current players’ parents to that team. Then you could send out group messages to all these parents in one go. Incentivize them for joining again, like a 10 percent loyalty discount, or free sporting gear or anything else you can think of.
The third list is the toughest to deal with. These are the kids who dropped out, and in most cases the reason may not be pleasant. Work diligently on this list. Go through feedbacks and past records to understand why the kid left. Mention cause of drop-out next to the respective names. It would be helpful if you spent time on this list to understand which players might be worth following up. If there’s been a genuine cause of dropout, see if you can address the concern. For instance, Tim Black had fee issue, would offering a discount be worth? Similarly, Sara Marshall dropped out because she had other classes and the timings clashed, can you adjust her to some other time slot?
Invite children for a week long camp of sports orientation. This would be a good platform to show your club’s potential. Create teams on InstaTeam of all the kids who register for the camp. Give them a feel of the kind of skill training, fitness training, communication on InstaTeam and extra activities at the club be like. Even if you do not get enough kids from the camp, be sure the word has spread around.
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