Time for
registrations? If you are not sure how to go about it or are looking for new
avenues to spread the word and get the most out of your registrations, here’s a
little help. If you already have your marketing plan in place, this will still
work and add that little extra that you might otherwise miss out.
To begin
with, create three different lists of people you are going to contact to let
the word out: list 1 – target audience, list 2 – current players and list 3 – dropouts. Your
communication strategy will be different for each of these lists.
The first
list will be your target audience. There is hardly any personal information you
know about these people. Although, you do have a fair idea of the kind of
people you are targeting, so you would know where to find them. For instance,
you are looking for 8-10 year old kids for football training. A good place to
find them is school. Also, kids in the neighbourhood would be a good idea. Try
old school flyers in the neighbourhood. You could also have a promotional
training camp at the local school to get parents’ attention.
Another
great place to contact your target audience would be social media. Add
information about new registrations to your Facebook page, Instagram feed,
Twitter handle and other social media accounts. You can also create an e flyer
to share on WhatsApp groups.
The second
list is the easiest. You have their contact details and easy access to
communication. Since these players can be spread across teams, create a new
team on InstaTeam and add all current players’ parents to that team. Then you
could send out group messages to all these parents in one go. Incentivize them
for joining again, like a 10 percent loyalty discount, or free sporting gear or
anything else you can think of.
The third
list is the toughest to deal with. These are the kids who dropped out, and in
most cases the reason may not be pleasant. Work diligently on this list. Go
through feedbacks and past records to understand why the kid left. Mention
cause of drop-out next to the respective names. It would be helpful if you
spent time on this list to understand which players might be worth following
up. If there’s been a genuine cause of dropout, see if you can address the
concern. For instance, Tim Black had fee issue, would offering a discount be
worth? Similarly, Sara Marshall dropped out because she had other classes and
the timings clashed, can you adjust her to some other time slot?
Invite
children for a week long camp of sports orientation. This would be a good
platform to show your club’s potential. Create teams on InstaTeam of all the
kids who register for the camp. Give them a feel of the kind of skill training,
fitness training, communication on InstaTeam and extra activities at the club
be like. Even if you do not get enough kids from the camp, be sure the word has
spread around.
