Social media is a
great tool, be it for connecting, promoting or simply informing. For
youth sports coaches social media can do a lot more, like registering
players, keeping players and parents informed of team activities,
boosting team achievements, and keeping players and parents engaged.
Each social media
platform has it set of customer-base, its own style of engagement and
needs its own strategy. Here’s how you can harness the power of
each social media platform to make coaching more productive.
Facebook
On Facebook you
must have a separate team page. You can choose between having either
a “professional” page or a “fan” page. If you manage several
teams, you might have to take a call on having a separate page for
each team or clubbing it all together. Having a separate page for
each team would mean managing that number of pages.
Facebook is a
platform where mostly adults engage with their family and friends. So
your audience largely is going to be parents of your players. Seeing
that Facebook is more about visual content, you can post team
pictures and videos on your page. Make sure these pictures and videos
show activities of the team, rather than only the fun moments. Since
parents are your real customers (ones paying for the coaching), you
might want to show them the value of their dollars spent. Make sure
you do highlight team achievements on Facebook.
Before you start
a team page and start posting, get a consent signed by the parents,
asking their accord to post their child’s name and pictures on the
internet. This can be very vital in avoiding a potential legal
complexity.
SnapChat
SnapChat is like
the generation of 12-20 year olds today (the younger Gen Z and Gen
Alpha), fast, brief, fleeting, and they totally relate to it. The
picture or video you share on SnapChat auto expires on the receiving
device after a few seconds.
Consider having a
SnapChat account if you want to communicate with the kids. But
keeping up with SnapChat, customizing content for youngsters, all of
it can be quite daunting. But if you do feel the need to have a
SnapChat account, it would perhaps be a good platformto send
motivation messages, quotes with picture messages.
Twitter
Twitter can be
called the crisp version of Facebook. Although Twitter has recently
increased the word limit, the messages should ideally be short, crisp
and informative, because that’s the whole point of Twitter. This
can be a good platform to post upcoming events, share achievements
and accolades, and important updates. Ask the parents and players to
follow you on Twitter for latest updates.
YouTube
YouTube is a
great platform for sharing videos. You can post a whole lot of stuff
for youth sports – game moments, coaching tips, workout training
and so on. YouTube videos help in SEO, which will make your club or
team rank higher in Google search. YouTube is also a great platform
for engagement for adults and kids alike, create content that
engaging, creative and intriguing, leaving the viewers to come back
for more.
You can use
different social media channels to promote your other social media
channel. There can be so much content that can go in, that this in
itself can keep you engaged for a good chunk of the day, which may
eventually affect your coaching and hence team performance. You will
have to learn to strike a balance. Perhaps, a good idea would be to
make a schedule for the day and set aside an hour or so for updating
your social media feed, and spend the rest of the day doing your job.
If you master the art of social media feed, you can take your club
promotion to the next level. Social media is like the beast that
needs to be tamed by continuously feed it, the more you feed, the
more propitious it becomes. Although, posting on different channels
can be quite daunting. Here’s where InstaTeam comes to your rescue.
InstaTeam brings
different social media platforms in a single screen, which makes
posting a whole lot easier and more convenient. Use InstaTeam to post
team media, team photos, even live feed from a game. Happy posting.
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