Friday, 3 July 2020

Published Friday, July 03, 2020 with 0 comment

Social Media Tips For Coaches


Social media is a great tool, be it for connecting, promoting or simply informing. For youth sports coaches social media can do a lot more, like registering players, keeping players and parents informed of team activities, boosting team achievements, and keeping players and parents engaged.
Each social media platform has it set of customer-base, its own style of engagement and needs its own strategy. Here’s how you can harness the power of each social media platform to make coaching more productive.
Facebook
On Facebook you must have a separate team page. You can choose between having either a “professional” page or a “fan” page. If you manage several teams, you might have to take a call on having a separate page for each team or clubbing it all together. Having a separate page for each team would mean managing that number of pages.
Facebook is a platform where mostly adults engage with their family and friends. So your audience largely is going to be parents of your players. Seeing that Facebook is more about visual content, you can post team pictures and videos on your page. Make sure these pictures and videos show activities of the team, rather than only the fun moments. Since parents are your real customers (ones paying for the coaching), you might want to show them the value of their dollars spent. Make sure you do highlight team achievements on Facebook.
Before you start a team page and start posting, get a consent signed by the parents, asking their accord to post their child’s name and pictures on the internet. This can be very vital in avoiding a potential legal complexity.
SnapChat
SnapChat is like the generation of 12-20 year olds today (the younger Gen Z and Gen Alpha), fast, brief, fleeting, and they totally relate to it. The picture or video you share on SnapChat auto expires on the receiving device after a few seconds.
Consider having a SnapChat account if you want to communicate with the kids. But keeping up with SnapChat, customizing content for youngsters, all of it can be quite daunting. But if you do feel the need to have a SnapChat account, it would perhaps be a good platformto send motivation messages, quotes with picture messages.
Twitter
Twitter can be called the crisp version of Facebook. Although Twitter has recently increased the word limit, the messages should ideally be short, crisp and informative, because that’s the whole point of Twitter. This can be a good platform to post upcoming events, share achievements and accolades, and important updates. Ask the parents and players to follow you on Twitter for latest updates.

YouTube
YouTube is a great platform for sharing videos. You can post a whole lot of stuff for youth sports – game moments, coaching tips, workout training and so on. YouTube videos help in SEO, which will make your club or team rank higher in Google search. YouTube is also a great platform for engagement for adults and kids alike, create content that engaging, creative and intriguing, leaving the viewers to come back for more.
You can use different social media channels to promote your other social media channel. There can be so much content that can go in, that this in itself can keep you engaged for a good chunk of the day, which may eventually affect your coaching and hence team performance. You will have to learn to strike a balance. Perhaps, a good idea would be to make a schedule for the day and set aside an hour or so for updating your social media feed, and spend the rest of the day doing your job. If you master the art of social media feed, you can take your club promotion to the next level. Social media is like the beast that needs to be tamed by continuously feed it, the more you feed, the more propitious it becomes. Although, posting on different channels can be quite daunting. Here’s where InstaTeam comes to your rescue.
InstaTeam brings different social media platforms in a single screen, which makes posting a whole lot easier and more convenient. Use InstaTeam to post team media, team photos, even live feed from a game. Happy posting.


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