The pandemic has
forced all sports clubs and sports activities to shut down. This has not only
affected the revenue stream for the sports clubs but has also has had adverse
impact on young athletes.
To keep the morale
boosted and players motivated, most clubs have moved to having online training
and team-socializing sessions online on InstaTeam. While this is a great way to
keep up positivity and team spirit for the team, sports clubs still have to
have some viable financial backup or alternate revenue stream to support club
operations. Given the fact that one cannot predict how long will this disaster
keep affecting us, it becomes all the more important to have additional
resources to support day-to-day operations.
If your youth sports
club/health club/gym is facing this problem, here are a few alternate ways to
boost revenue during lockdown.
Future Membership Discounts
The lockdown is not
going to last forever. Even your clients know this. Offer discounts for future
memberships for like three months from now, autumn, winter and so on. Closer
the date, more the discount. The advance payment will provide some financial
cushion during this hard time.
Lucrative Offers
Discounts is one
thing, and giving a person an irresistible offer is another. For instance you
can offer extended membership, or offer discount when someone brings in a
referral, or provide crossfit training free with fitness training. Get creative
and make combinations that are hard to resist for the clients.
Gift Certificate
Gift certificates are
a great way to give a gift and still let the receiver decide what they want.
Send communication to all your teams to let them know you are offering gift
certificates with lucrative offers. Have a year-long validity on those
certificates such that people can use them. If the offers are tempting, there’ll be a
considerable number of clients who would be sold to the idea of gift
certificates for birthdays and other special occasions.
Equipment Renting
Your fitness equipment
is sitting idle. There are two ways you can use it. First, you can offer it to
existing members for free to help them workout online more effectively. This
would be a welcome gesture during these testing times and a great way to garner
customer loyalty. The second way is to actually rent out your fitness equipment
to people working-out from home.
