We all love team
merchandise. Be it a last-minute jersey before Friday’s football
game, a team sweatshirt for Father’s Day, or a tee for their mom at
the early morning marathon meet – team monogrammed stuff is cool.
Plus, the earnings that merchandise brings can help get extra
earnings for the team which can come handy at so many places.
Even when the
whole merchandise thing is so obvious, actually selling the
merchandise can be a handful. But this is the digital era, and
perhaps one of the best times to sell. Read on to see how you can set
up a digital shop for your team merchandise and earn big with it too.
Here are a few options how you can do it.
Add eCommerce
To Your School’s Website
Good news is that
if this is an unknown territory for your sports club, adding an
eCommerce function to the club’s website is actually simple. Most
website platforms have the built-in feature that allows adding up
eCommerce later at any point you may wish to. The feature has the
full functionality of eCommerce with features allowing you to add
products, accept payments and track sales. If, for some reason your
service provider does not have the flexibility and scalability
option, there are tech companies who can easily provide this add-on
feature with your existing website.
Once you have
your eCommerce up and running, it is time to spread the word. It’s
time to leverage the digital age marketing tools. Create social media
campaigns. Create Instagram stories. Get the team players to share it
on their social media accounts. You can also get professional
emailers designed, and given the fact that you send these emails out
from your team’s side, parents are more likely to read it.
InstaTeam
already has it!
Why reinvent the
wheel? InstaTeam app already has the feature that allows selling
within the app. This can be from game tickets to parking passes to
team merchandise, all of it. In fact, with InstaTeam, you can also
look at getting the ecommerce feature amplified if you wish so. The
app can be customized to suit your sports club’s specific
requirement.
Even if this
sounds a little cliché, times really are changing and times are
changing fast. To stay relevant, one just has to keep pace. So if you
still haven’t worked on digital shop for your merchandise, it about
time you do now.
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