Events are a fun
way to attract people, spread the word and increase memberships. The
best part is that the community is involved in the event, it’s not
one-sided communication. And with the bonus of social media, there’s
a fair chance your customers will do the talking for you if they
genuinely enjoy the event. Everyone loves a good social moment, and
they love to share it too.
If you are
wondering where to start, we have listed below a host of events to
get your party started and keep it going!
Grand Try-Out
Is it try-out
season for you? Great! Make it huge. Create social-media posts, let
everyone know when and where are the try-outs happening. Get jerseys
printed, caps monogramed and get a professional look for all staff,
coaches, admins and managers involved in the try-outs. Have some
tetra-packs of healthy juices served to players attempting try-outs.
For all you know this might be the start of a healthy business
relationship. Have some membership offers for those who join, some
giveaways for all who enter the try-out.
Anniversary
Fun shouldn’t
be limited to try-outs. Bring the party on for the anniversary too.
Give membership discounts to kids showing exceptional talent. Offer
free demos, door prizes, swag bags and so much more. Focus on
communicating your achievements in short, for instance number of
years in business, selections in league teams, college scholarships,
success stories, etc.
Contests and
Challenges
Before you think
of contests and challenges, remember you must have a strong social
media presence. Once you have the presence, get some challenges
going. Fun contests not only help grab attention, but also get
current and potential members engaged. While some of the challenges
can be on game skills like athletic skills, others can focus on
soft-skills like best-buddy challenge, or healthy-eater challenge. A
Detroit based youth sports club had a youngest-champ challenge in
which participants had to upload their childhood pic with a baseball
bat on the clubs FB page. The child who would be the youngest with
the baseball bat, won. Both the contests and the pic went viral.
Parents’
Sports Day
As a youth-sports
club you might be coaching little kids, but your real customers are
the parents. It’s important to keep them engaged. But before you
schedule this event, it would be a good idea to take an opinion from
the parents asking if they are available, and if yes when. The catch
with this event is, that it has to be fun for the parents too. Be
sure the event is not eating into people’s long weekend, or an
important Holiday, or worse, it’s scheduled on a weekday. If this
event is imposed, it would rather do more harm than good.
Bike Rally
Get all the
sports teams of the club together at least once a year for bike
rally. Make proper arrangements with start point and end point. Also
arrange for midway coolers, hydrants and refreshers. Have jerseys
designed for all the participants with your club logo printed. At the
end point serve some healthy refreshments and take advantage of the
time and space people are with you. Have banners displaying your
club’s highlights, achievements etc. But remember to do it subtle
and classy, don’t overdo it. Over-the-top marketing may just sound
like adding to the marketing noise around, and it may be a put-off.
Remember, balance is the key.
Neighbourhood
Tournament
Invite other
teams from different sports clubs around to participate in the
tournament for fun and friendly matches. This will give you a wide
platform to show your club’s benefits. It will also provide great
exposure to your own club’s teams.
Club Barbeque
Barbeque is a
great idea since it’s just an evening’s commitment which is not
like asking for a lot from the parents, and the team bonding along
with parents and club coaches, admins and staff is a great idea. Any
good team has the coaches and parents on the same side of the table
and not opposing each other. Besides, it’s a great social-media
moment.
Club Camping
You can take team
players for a team camp during their sports break. This will be a
great way to keep players engaged even during the break, will be
special bonding platform for the team and will also be an awesome
social-media feed.
Fundraising
Sports clubs are
not new to fundraisers. Use the InstaTeam app to plan, execute and
manage the fundraiser event.
For all the above
mentioned events, you can plan and schedule the event on the
InstaTeam app. InstaTeam’s automatic reminders and notifications
will keep all participants, members and staff on top of the game, and
the media including photos and videos, can easily be shared on all
your social media accounts.
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