This is the era of information overload and marketing
noise. Companies have to come up with innovative ways to make a place in the
market. And the best part is, the crazier it gets out there, the interesting it
gets, the battle for their piece of pie in the
market-share. In one such example this Detroit based youth sports club tied up
with a camping club to make sports a part of kids’ summer camp. Both the clubs
gained out of the exercise, and so did the kids.
Here’s how the sports club kept in touch and got additional registrations not just from the camp, but
from referrals too.
Newsletters
& Infomercial Emails
Once the sports club had the relevant contact information,
they decided to use it. they sent regular emails and newsletters. The catch
here is though, you just have to know the right amount of information and the
intervals at which you want to send the emails. One
of the biggest problems people face today is information overload. You need to
know exactly when your email jumps from being information to the other side and
becomes overload. Send them informative emails wherein you talk about some
information that would be of interest to parents.
Don’t make it sound like an advertisement. If you make it an interesting piece
of relevant information, chances are you’ve already got their attention.
Push
Notifications
Since at the camp the kids were registered on InstaTeam, it gave both the clubs two-pronged benefit.
First, all the information was digital, and very easily accessible. Second, for
any event update, the clubs had to just send push notifications. The sports
club used this to keep sending special event updates.
Not only was this a genius way of keeping in touch, but the parents also got to
know all the extra activity the sports club was doing for their kids. This made
a huge impact.
Camp
Pictures
The sports club sent postcards to all the parents with the best pictures of their respective child playing during
the camp. This was just a freebee, but and excellent marketing move. Parents
love to take pics of their children. Sending actual physical picture was like
leaving an impression. Parents loved the gesture, and
most of them came back to get their child registered for youth sports.
Physical
Performance Report Card
Before the camp was over, the sports club organized a fun
sports day. There were fun games like a three-legged race, frog jump etc. But the important thing was, the club created a sports report
card for the parents with observations made during this event. For instance, they saw how a six-year-old girl was exceptional
with her jumping skills and jotted it down in the report card. When the parents realized that their child was way above average for
her age, they decided she should pursue her gift and enrolled her for sports
training.
شركة تنظيف مجالس بالاحساء
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شركة مكافحة النمل الابيض بالرياض شركة مكافحة النمل الابيض بالرياض